A priority of hannoverimpuls is to bring attention to the business advantages of Hanover and the surrounding region on a national and international level. Through targeted relocation initiatives for selected businesses in the key sectors (automotive, information and communication technology, life sciences, optical technologies, production engineering) hannoverimpuls works to effectively market the area and attract more business interests to Hanover.

The identification and engaging of interested relocation candidates is carried forward in partnership with IPA, the Investment Promotion Agency of Lower Saxony, the Deutsche Messe AG, and chambers of foreign trade. In addition, strong local business partners support hannoverimpuls to improve the business climate in Hanover with the understanding that it will positively impact their businesses for the long term.

The relocation initiatives are directly presented on site at international fairs and conventions. A strategic advantage inherent to Hanover is the Hanover Airport, which guarantees quick access to major European metropolises and connects the air, rail, and road systems to provide a high capacity logistical hub.

The main goal of our relocation initiatives is to attract young and innovative business from the focus industries to Hanover and to have a lasting effect by creating jobs. As a part of the program, businesses receive continuing support during and after the move from hannoverimpuls and the Hannover Region Business Enterprise Office.

 Ansgar Roese

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